19A Idea Napkin No. 2

1) I am Nicole Papley. I am a bartender, a full-time student, and a high school basketball coach. My skills and experiences are quite similar but with different fields. I am people-oriented, outgoing, and love to adventure. My aspirations are to provide a better future with female athletes in the years to come. With this business concept, I believe that it'll effect my life in a positive way. As a high school basketball coach, I come across players each year that ask me for help with the next coming school year and where they think they should go. It will help open up opportunities for the athletes who talk the sport seriously compared to the athletes who do not.

2) I am offering the opportunity for student-athletes to be compensated for their image and their name at the collegiate level. With this business plan, the student-athletes will be making their own type of money while playing the sport they love and getting the education that they want. They will be making a profit off of jersey sales, tournaments, brands, etc.

3) All of my customers are middle aged and older men that are higher up in the NCAA. They have been around the league for decades and plan on making a difference. They are the type of people you go to for information when it is needed with an issue or an opportunity. Most of these individuals will be the type to live in the suburbs and have a small family and some grandchildren. They drive a nicer Lexus for a Mercedes-Benz. They also are previous college athletes and are still somewhat in good shape.

4) I believe that these individuals will care because they have a family of their own. They have children or grandchildren who love playing sports everyday and talk about it all the time. They watch their children or grandchildren grow up and the individuals that they are and see the fame that they get. It is only fair that if they are the top of their class and plan on excelling very well in their sport, then they should be compensated for their name and image that they are giving to the institution that they chose. They would be treated fairly in hopes of making a name for themselves and using the money wisely.

5) What sets me apart from everyone else is that I have a goal and I intend to reach it. Yes, people always say that they will reach their goal but in the long run they aren't taking the steps that they need in order to make the goal. I will continue to fight and help each of my athletes reach their dream as they are continuing to help me pursue mine (even if they don't realize it).

I believe that all of these elements fit together in a certain way. If you take who I am and what I believe in and add it in with the demographic of who I intend to reach, you will see that I believe in success for athletes just like these individuals believe in success in their own family. My student-athletes that I work with everyday are my family. I see them more than my own family most of the time and in order to get them where they want to be, I will break my back for them. Just like parents or grandparents would for their children or grandchildren.

Feedback) I incorporated the same stuff that I used in my previous idea napkin as I did in this one. My classmates said that they enjoyed reading mine. Since the last post, I have gained more insight on the act being set in play and I have had quite a bit of experiences happen with my athletes as well that are going to make me a better coach and make them want to get where they are.