The customer that I would be attracting are the people who believe that athletes should be compensated in some type of way. These customers look exactly how the avatar I created would look like. Simple hair cut, nice face structure, and a little bit of a mustache. Most of them would be men being that most of the people that decide higher up in the NCAA are men. They work for the state and have some type of ties to the NCAA involved in their state. They live in the suburbs and have two kids that are younger than 18 years old. They drive a newer Lexus or a Mercedes-Benz. Most of these customers have kids who are playing sports and have the dream of playing for their favorite team when they go to college.
I don't think I have anything in common with these customers. The only thing that I MIGHT have in common would be having kids that want to go to their dream college and play their favorite sport. When I say having kids, I don't mean my own kids because I don't have any. I mean my high school kids that I coach. I know that they work hard everyday to reach their end goal and that is to play at the collegiate level and beyond that.
I do not have anything in common with your target customer either because I do not care that much about sports and I am not an older man, but if I do have kids one day that end up playing sports I know I would agree with the way your target customer feels. I agree that the description of your customer matches your business model.
ReplyDeleteNicol, I do agree that the perfect or suitable customer would look like your avatar. I believe you are representing the person on an accurate way since older people is usually more worried and excited about sports. I think that definitely your customers description matches your targeted market. Good job!
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