Thursday, October 17, 2019

15A Figuring Out Buyer Behavior #2

For this assignment, I was able to interview three athletes. Two of them which are currently playing in college and one that is currently playing in high school. With these athletes being on the "buying" end of the Fair Pay to Play Act, they answered questions about how they would buy into the act and how it would effect them.

When discussing the Fair Pay to Play Act, you immediately think about the money that athletes will be receiving. Of course, each athlete pictures themselves receiving millions of dollars each season from sponsorships and assume that they are going to be "rich" at a young age. When selecting the right school to attend, they are no longer deciding based on the academics or the sports team. They are deciding on who is going to sponsor and who isn't going to sponsor. The athlete in high school said they would be more likely to pick a school in a state that follows this act rather than a school in a state that does not. What mattered most to these customers was the money. Not the academics that the school is going to give them, it was the money that they are going to be receiving for doing what they do as athletes. What makes them decide on what is good and bad is going to be on the coaching staff. Two of the athletes said their parents weighed out the good and bad things about the school when they were deciding on where to play. But at the end of the day, these athletes are going to end up going where the sponsors are going to go and where the coaches sell them the best.

1 comment:

  1. This is a very interesting post. According to your interviews, athletes will think that they will become rich at a very young age. I believe that is definitely not the purpose of your entreprise. According of what I have read so far in your post, you are trying to help athletes to get a compensation for all their effort. However, it is clearly not your intention to help athletes become rich at such a young age. That can be actually really bad for them. I agree is good to have some compensation for all they do. But if they start to collect enormous amount of money that can be bad for them since it takes a lot of responsibility with money and sometimes young people cannot handle that responsibility properly.

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