19A Idea Napkin No. 2

1) I am Nicole Papley. I am a bartender, a full-time student, and a high school basketball coach. My skills and experiences are quite similar but with different fields. I am people-oriented, outgoing, and love to adventure. My aspirations are to provide a better future with female athletes in the years to come. With this business concept, I believe that it'll effect my life in a positive way. As a high school basketball coach, I come across players each year that ask me for help with the next coming school year and where they think they should go. It will help open up opportunities for the athletes who talk the sport seriously compared to the athletes who do not.

2) I am offering the opportunity for student-athletes to be compensated for their image and their name at the collegiate level. With this business plan, the student-athletes will be making their own type of money while playing the sport they love and getting the education that they want. They will be making a profit off of jersey sales, tournaments, brands, etc.

3) All of my customers are middle aged and older men that are higher up in the NCAA. They have been around the league for decades and plan on making a difference. They are the type of people you go to for information when it is needed with an issue or an opportunity. Most of these individuals will be the type to live in the suburbs and have a small family and some grandchildren. They drive a nicer Lexus for a Mercedes-Benz. They also are previous college athletes and are still somewhat in good shape.

4) I believe that these individuals will care because they have a family of their own. They have children or grandchildren who love playing sports everyday and talk about it all the time. They watch their children or grandchildren grow up and the individuals that they are and see the fame that they get. It is only fair that if they are the top of their class and plan on excelling very well in their sport, then they should be compensated for their name and image that they are giving to the institution that they chose. They would be treated fairly in hopes of making a name for themselves and using the money wisely.

5) What sets me apart from everyone else is that I have a goal and I intend to reach it. Yes, people always say that they will reach their goal but in the long run they aren't taking the steps that they need in order to make the goal. I will continue to fight and help each of my athletes reach their dream as they are continuing to help me pursue mine (even if they don't realize it).

I believe that all of these elements fit together in a certain way. If you take who I am and what I believe in and add it in with the demographic of who I intend to reach, you will see that I believe in success for athletes just like these individuals believe in success in their own family. My student-athletes that I work with everyday are my family. I see them more than my own family most of the time and in order to get them where they want to be, I will break my back for them. Just like parents or grandparents would for their children or grandchildren.

Feedback) I incorporated the same stuff that I used in my previous idea napkin as I did in this one. My classmates said that they enjoyed reading mine. Since the last post, I have gained more insight on the act being set in play and I have had quite a bit of experiences happen with my athletes as well that are going to make me a better coach and make them want to get where they are.

17A Elevator Pitch No. 2

https://www.youtube.com/watch?v=vb4z1f4fJkQ&feature=youtu.be

I used the feedback I got from the last pitch we did and used that at the beginning of this video. If I state facts, that I might catch someones attention and make them realize that something does have to be done. I thought all the feedback that I got previously was great and it helped me with this elevator pitch!

18A Create a Customer Avatar

The customer that I would be attracting are the people who believe that athletes should be compensated in some type of way. These customers look exactly how the avatar I created would look like. Simple hair cut, nice face structure, and a little bit of a mustache. Most of them would be men being that most of the people that decide higher up in the NCAA are men. They work for the state and have some type of ties to the NCAA involved in their state. They live in the suburbs and have two kids that are younger than 18 years old. They drive a newer Lexus or a Mercedes-Benz. Most of these customers have kids who are playing sports and have the dream of playing for their favorite team when they go to college.

I don't think I have anything in common with these customers. The only thing that I MIGHT have in common would be having kids that want to go to their dream college and play their favorite sport. When I say having kids, I don't mean my own kids because I don't have any. I mean my high school kids that I coach. I know that they work hard everyday to reach their end goal and that is to play at the collegiate level and beyond that.

15A Figuring Out Buyer Behavior #2

For this assignment, I was able to interview three athletes. Two of them which are currently playing in college and one that is currently playing in high school. With these athletes being on the "buying" end of the Fair Pay to Play Act, they answered questions about how they would buy into the act and how it would effect them.

When discussing the Fair Pay to Play Act, you immediately think about the money that athletes will be receiving. Of course, each athlete pictures themselves receiving millions of dollars each season from sponsorships and assume that they are going to be "rich" at a young age. When selecting the right school to attend, they are no longer deciding based on the academics or the sports team. They are deciding on who is going to sponsor and who isn't going to sponsor. The athlete in high school said they would be more likely to pick a school in a state that follows this act rather than a school in a state that does not. What mattered most to these customers was the money. Not the academics that the school is going to give them, it was the money that they are going to be receiving for doing what they do as athletes. What makes them decide on what is good and bad is going to be on the coaching staff. Two of the athletes said their parents weighed out the good and bad things about the school when they were deciding on where to play. But at the end of the day, these athletes are going to end up going where the sponsors are going to go and where the coaches sell them the best.

16A Secret Sauce

1) I believe the things that make me different from everyone else is that I care way too much about what I'm doing and the people in my life. Everyone always says they "care too much" but when I say it, I mean it. I work in a high school to teach female athletes about becoming better athletes and better students and it's what I love to do. Not many people can say they enjoy being a coach for the younger generations being how society is today but I can say I enjoy every second of it. I am passionate about the work I do and how I do it. There are times when I will get really angry if things aren't done properly but I will get over it and continue moving on to be better. With anything I want to do, I try to do it the best I can be and I will try to be better at all costs.

2) When it comes to interviewing people for this class, it gets difficult for me. I work 60 hours a week and on top of that I am a full time high school basketball coach. For these interviews, I asked people to record themselves with questions that I wanted them to answer about me.

- This is one of my closest friends since the 6th grade. She states the type of person I am and how I connect well with others. I personally don't realize how well I can network within my field or even outside my field until someone tells me about it.

- This my coworker who I have worked with for the past three years. He talks about the passion and knowledge that I have for sports. Sports is everything that I know and everything that I will continue to know until I retire. He relates to me with sports and the care in the world.

- This is someone I have known for the past two years and I have grown close with him. He said that I am on a goal to be successful, which is true. I work towards what I want and I won't finish until I'm done.

- This is someone I have been friends with for the past three years. She knows me better than most people. She understands the reason why I am in school and why I work within the high school.

3) I see myself in a way that others see differently. I know the three people that I uploaded videos of know that my knowledge for things that I'm interested in goes above and beyond. I think my interviewees are correct about me because they see the true side of me and they get the same Nicole everyday no matter what the day is or what kind of day I am having. I don't think I would change anything from the first list because I know who I am and I am true to that.

14A Halfway Reflection

Some behaviors that I used for this course was to definitely manage your time wisely. So far through the semester I would get certain assignments done ahead of time and leave them in my drafts and look over them the night before they are due to make sure I have everything done properly and have answered all of the questions. The coursework is a lot and it may be overwhelming but timing the assignments out weekly will definitely help in the long run.

I definitely felt like giving up when the interviews starting to come up. I thought I wasn't going to get them done in time because of the people I had interviews with. I said to myself "should I even do it or should I just take the zero"? I did it and I'm glad I did because it will help me in the long run. What really pulled me through the tough times was the light at the end of the tunnel. If I perform well and get a good grade, then it will turn out well for me in the long run. I definitely feel like I have developed a tenacious attitude within the last two months because I have been focused on getting my schoolwork done and making sure everything is done correctly.

Three tips that I would give in order to develop the tenacious mindset and the skills to support it would be to have some type of motivation. If you are motivated towards a goal, you will most likely work hard towards achieving that goal rather than nothing having something to look forward to. In order to develop a tenacious mindset, ignore all the negative feedback you might receive. Not everyone is going to agree with your posts or comments. You have to be able to take it and not take offense to it at all. Lastly, stay up to date on your work and be ahead of the game! If you are ahead of the game and are always ready for what is coming at you (especially the cupcakes) then you will succeed in this class.

In this photo you see Emily Meeseman holding the WNBA Finals MVP trophy. She has worked all season to get where she is and she has the tenacious mindset and it paid off in the end.

12A Figuring Out Buyer Behavior No. 1

The three people that I interviewed are people who are working on the business side of sports whether it is a minor league team for the MLB or just working in the ticket office for a local college. All of them have been around college athletes at some point and understand the blood, sweat, and tears that go in to playing the game everyday.

The people that I interviewed are around my age (mid 20s) and have friends that are playing college sports at this very moment and who have friends that are coaching college sports. They all agreed that at some point their close friends who play college sports have admitted that they are suffering when it comes to having money to eat, drink, or just survive. All of them are aware of the image that these athletes are putting out to the NCAA and are not getting any compensation for it. They believe that there should be some type of money coming in to the athlete that should allow them to survive. When discussing the money management process, one of the interviewees discussed a possible savings account or investment account that these athletes should have to put a certain percentage away into. Of course, they all agreed that there has to be some type of knowledge when it comes to the deals. The athletes cannot go into them blindsided and need to be educated on how to go about it. The people I interviewed agreed that there should be some type of money management class and that these athletes should receive some type of money.

11A Idea Napkin No. 1

1) I am a Sport Management major, a bartender, a basketball player, and a high school basketball coach. I have played basketball for the past 20 years of my life and I will continue to do so until my knees say otherwise. My talents go both hand and hand with my jobs. I use the kindness and positive attitude I have while coaching and use that behind the bar at my night time job. I have experienced coaching in all levels from elementary to professional. My aspirations are to make female figureheads and female athletes more noticeable when it comes to sports. But also they are to help college athletes and incoming college athletes get the money that they deserve. I see this business concept playing a role in my life because I plan to be a coach at the collegiate level and this would effect my players coming in to my program and the players involved with my program as well.

2) I am offering the ability for the college athletes to receive money for the service they are providing for their institution and the NCAA. College athletes would no longer have to feel like they are struggling with money during the school year. Many colleges in the SEC, ACC, BIG 10, etc, offer meals for them throughout their college time but think about the money they need to have in order to survive outside of their college expenses. Sports teams throughout the NCAA have to spread out their scholarship money between each team and not every team can offer the players all full scholarships. With the endorsement deals and the sponsorship money that these athletes would be receiving, they would be able to afford a car payment if they have it, utility bills if they live off campus, rent if they live off campus, or even their own phone bill if they have to pay for it. Of course, putting these athletes through a money management class and giving them the possibility to only have access to a certain amount of money would be ideal for the students. This would help them with financial planning so that they will feel financially stable when they are done with their athletic career.

3) I will be offering this to incoming and current NCAA Division I athletes. It will only pertain to athletes who are the face of their institutions team. The athletes who have the most media time, most playing time, most experience, and most likely to bring in the most money to the school.

4) The athletes that would be eligible for the endorsement and sponsorship deals should care about it because they are going to be the ones who are putting on a show for the institution and should want to get something out of it. Instead of all the money going to the institution or the NCAA, they should care whether or not they get a certain percentage for allowing their name and image be presented for them.

5) What sets me apart from everyone else is that I believe they should have some type of money management class or at least be able to sit down with someone and talk about how they can manage their money properly. Many of the people that want this to become a thing could careless whether they manage their money properly because most of the athletes will be fresh out of high school and not know any better. The media wants them to fail and I want the athletes to show the media otherwise.

I strongly believe that these elements fit together because there are some points that need to be taken care of before this goes into effect fully. I mention the money management course because it is important that these athletes learn the ins and outs of the money. When you are playing a college sport, you are signing your life away to that institution and to the NCAA, NJCAA, or NAIA and allowing them to use your image for their pleasure and for them to receive money. It is only right that the athlete should receive something in return.